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Virtual Change Room

The Virtual Change Room. Augmenting the future of retail


Robina Town Centre and InspireXR partnered to bring gaming and retail together to create a first in an Australian shopping experience,

The Virtual Change Room.  Leveraging the power of Microsoft Kinect, the Virtual Change Room is an interactive shopping experience using augmented reality elements.


Elevate Robina shopping centre in Queensland to join the ranks of Topshop in the UK and the iconic Macy’s in the USA by creating Australia’s first virtual change room.

The Virtual Change Room allows shoppers to choose between 200 of the Centre's latest looks


Believed to be an Australian shopping centre first, the virtual change room was created using Mircosoft Kinect; developed by Microsoft for the video gaming industry, and applied to the fashion sphere.

Featuring two full-length virtual mirrors, shoppers can choose between 200 of the shopping centre’s latest looks, size up the ‘virtual’ garments on their body, receive information on stockists and prices, and print their shopping wish list at the wave of a hand.

The image recognition and motion tracking software also enables users to select a variety of fashion options in real-time, with the added practicality of filtering searches through retail stores, designs, trends and gender.

Our vision at Robina Town Centre is to provide women and men of all ages with a one-stop shopping portal where elements from online shopping and Augmented Reality fuse to create the ultimate retail experience.

Robina Town Centre marketing manager Jessica Buckley

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